Maui's Dolphin Habitat - RESOURCE 2
.... advice to marketers and awareness promoters - skills for changing human behaviours
Top ten tips:
Your Goal is to increase your ROI
1/ choose the right list, 40% of success relies on quality leads.
2/ Timing. use up to date fresh list.
3/ Define your Campaign. Build brand, Announce presence, generate leads or orders. drive traffic to website, Make a sale
4/ generate excitement. include a call to action, discounts, free giveaway. buy 1 get 1 free, offer expires xxx
5/ Give Multiple ways to respond, internet, phone, email, mail,
6/ Peers. Testimonials are Powerful 22% Peers, 29% Industry Professionals
7/ Test test test test 3 elements, headline, offer, pricing
8/ Manage your expectations. average response is 1 to 2%
9/ Call to Follow Up
10/ Track Results - this is critical to future successful growth.